Enter the dragon

Target store doors

I noticed this door at a local target store here in Austin, Tx. If you notice the signs says Enter Only and Do not  Enter at the same time.  Confused? Apparently no one complained and business goes as usual. That prompted me to go check on other stores around and they don’t look anything like… Continue reading Enter the dragon

Don’t Prioritize Efficiency Over Expectations

Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences. The reduction in the number of steps does not translate in a reduction of the interaction cost, since users must spend cognitive effort to find a… Continue reading Don’t Prioritize Efficiency Over Expectations